Reading, UK, 23rd November 2015: Bullitt Group, one of the fastest growing and largest privately owned technology groups in the UK, has licensed the Marconi brand from Ericsson to launch a range of DAB radios, rejuvenating the ‘original’ radio brand.
Guglielmo Marconi, widely recognised as the pioneer of wireless communication, set up a factory which played a key role in British communications during the First World War. The brand helped form the BBC in the 1920s and went on to become one of Britain’s most important space and defence systems providers.
Bullitt will help Marconi once again become a key player in the radio space, challenging more established brands that have dominated retailers’ shelves with uninspiring products. Bullitt will design and manufacture a range of competitively priced DAB radios that will combine quality styling with British company heritage and will be sold globally across all the DAB/DAB+ regions.
Dave Floyd, co-CEO of Bullitt Group said: “Over two million DAB radios are sold in the UK each year. Partnering with the Marconi brand gives Bullitt a hugely strong platform to enter that market.”
Floyd continued: “As with all the brands in our growing portfolio, we will design, manufacture and distribute a truly differentiated product range that will deliver on the promise of authenticity and heritage.”
“With Bullitt’s existing partner network providing scale and reach, we plan to rattle the cages of the more established, but increasingly complacent, consumer radio brands.”
The company was founded by the Italian Guglielmo Marconi and was originally known as The Wireless Telegraph & Signal Company. The company was a pioneer of wireless long distance communication and mass media broadcasting, eventually becoming one of the UKs most successful manufacturing companies.
Marconi Electronic Systems (MES), or GEC-Marconi as it was until 1998, was the defence arm of The General Electric Company (GEC). It was demerged from GEC and acquired by British Aerospace (BAe) on 30 November 1999 to form BAE Systems. GEC then renamed itself Marconi plc.
Part of the remaining units were acquired by the Swedish telecommunications company, Ericsson including use of the trading name