Bullitt Group launches Cat Professional Partner Programme

(Reading, UK) 4th July 2017: Bullitt Group, global mobile device licensee for Caterpillar has today announced the launch of the Cat Professional Partner Programme for B2B Resellers in the UK.

The Cat Professional Partner Programme has been developed to provide sales, marketing and training tools to resellers to enable a dedicated sales push of Cat phones and follows the success of a similar initiative set up in Germany.

The programme has been developed in response to demand from resellers to become an official partner and a desire from Cat phones to develop a closer direct relationship with its reseller partners. The programme aims to help develop reseller knowledge, to make them ‘Cat phones Professionals’ and to maximise sales opportunities.

Commenting on the Partner Programme, Martin Carter, Country Manager at Bullitt Group said, “The Partner Programme enables dedicated resellers who are passionate about the brand to take sales of Cat phones in the UK to the next level. We’re providing a number of tools including discounted samples, marketing support, advanced roadmap previews, training, tech support and the exclusive Cat Professional Partner logo to those involved to help them as part of the partnership.”

Inaugural Professional Partner, Wayne Skellon from Challenger Mobile Communications added, “We’ve been an advocate of Cat phones for many years and the Partner Programme will enable us to develop our business further. The benefits add real value to the proposition and likewise the commitment on our part will ensure membership will be earned, not just given. Challenger are excited to be part of this new initiative”.

Bullitt Group is a fast growing, UK based business that helps global brands extend their product portfolios into new categories, particularly in the connected devices market. It designs, manufactures, markets and sells new products under licence from a growing brand portfolio that includes Caterpillar, Kodak and Land Rover.

Bullitt Group was recently awarded ‘Best Ruggedised Device’ at the Mobile Industry Awards 2017 for its ground-breaking Cat S60 smartphone and was included in the Sunday Times HSBC International Track 200 2017, recognised amongst Britain’s mid-market private companies with the fastest-growing international sales.

The Cat Professional Partner Programme will be rolling out from mid-June and aims to have between 15-25 members within the first three months.