Cat® Phones lift the lid on ‘rugged-to-the-core’ engineering as consumer demand for sustainability is predicted to spike
Smartphone durability is becoming more important for consumers.
The sustainability of mobile phones is set to be one of the biggest issues guiding consumer choice in the sector, according to analyst research.
Growing consumer awareness of the environmental consequences of their purchasing decisions has influenced many sectors in recent years but until recently have been slow to impact mobile phones. Industry expert Ben Wood believes that is now changing.
Durability (47%) and recyclability (29%) are already among the top five factors guiding choice of
phone brand according to recent research [*3].
Cat phones (made by UK based company Bullitt Group) are designed specifically to be rugged, with devices that are built to last and as such have a longer lifespan.
Industry Analyst firm Canalys notes that the current average lifecycle of smartphones in the mass market is approximately 37 months for iPhones and 33 months for Android devices.
According to Bullitt, Cat phones have a much longer lifespan of 42-48 months – up to 45.5% longer than many mainstream brands – due to their tough, rugged construction.
These revelations are timely for Cat phones, who celebrate a decade of innovation in the rugged sector this year.
To mark this ten-year anniversary Bullitt Group is lifting the lid of its Rugged-To-The-Core engineering and philosophy which has made it a market leader in the sector.
Another recent independent study, exploring the rugged smartphone sector, backs Bullitt’s claims. It shows that their products are built to be much tougher than many of their cheaper, poorer quality competitors’ products – meaning the lifespan of their phones will be significantly longer than sector competitors and conventional phones.
To further extend the life cycle of its products, Bullitt has also introduced a range of new Care services.
The new Bullitt Service Programme represents an extension to the portfolio’s rugged reliability, reinforced through service. It delivers a range of additional packages to cover all eventualities, for complete peace of mind and a quick response to unforeseen accidents or emergencies, reducing the risk of downtime affecting business or personal life.