5th September 2018, IFA Berlin – Cat phones introduces the Cat B35, a rugged feature phone with a long-lasting battery, that is 4G enabled for all your usual calls and texts, fast internet browsing, and access to your essential apps.
Drop proof, dust proof, and waterproof, the Cat B35 is built for use in the toughest environments by customers who need reliable voice and text connections. It runs on 4G LTE networks, with support for VoLTE and VoWiFi. Users benefit from some of the connected services of a smartphone, including email, social media, maps, search, and the Google Assistant.
Feature phones are an important part of the Cat phones portfolio. The Cat B35 is the latest addition to the Cat feature phone range, for customers who need a reliable device to keep them in contact throughout long working days, and by businesses that want to give their employees an affordable phone to keep them contactable while at work.
Like all Cat phones, the Cat B35 is rugged, tough, and tested in extreme conditions. IP68 certified, it is waterproof to 1.2m for up to 35 minutes, repeatedly drop tested from 1.8m (6 feet) onto concrete, dust proof, and resistant to extreme temperatures. It also has a big 2300mAh battery providing up to 12 hours talk time and 30 days standby time*. These features are particularly important to Cat phone customers. In a recent study of 25,000 Cat phone users, 4 out of 5 of the features ranked as most essential related to rugged credentials, and 98% cited long battery life as a critical feature for them. Over half (58%) had significantly damaged their previous phone before turning to a Cat phone as a rugged alternative.
“The Cat B35 is an important step change for our portfolio, bringing 4G features to a new audience,” said Peter Stephens, CEO of Bullitt Group. “Despite feature phone shipments in the wider market continuing to decline steadily in 2018*, the global opportunity is still significant, especially in the rugged sector with companies and individuals looking to avoid high repair costs and usability problems. With its added 4G features, the Cat B35 brings access to connected services to a new audience; an attractive proposition to our customers and operator partners alike.”
The Cat B35 4G phone has a MSRP of €109 and will be available by the end of September from www.catphones.com and major European carriers and retailers.
*Source: Canalys, feature phone shipment estimates and forecasts.
Feature phone shipments for the full year, 2018, are expected to total 429.7m units, down 3% on 2017.
- Big 2300mAh battery
- IP68 – dust proof, waterproof up to 1.2m for 35 minutes
- Drop proof to 1.8m (6ft) on to concrete
- MIL SPEC 810G
- Vibration, sand, salt, mist and pressure resistant
- KaiOS 2.5
- Pre-installed apps: the Google Assistant (activated through a long press of the centre/”OK” key), Google Maps ™, Google Search™, YouTube ™
- From the KaiStore: Facebook, Twitter and others
- Anti-theft remote lock and erase feature
- LTE (4G) with support for VoWiFi and VoLTE (network dependent)
- Nano SIM, dual and single SIM variants
- Wi-Fi and Wi-Fi hotspot
- Bluetooth ® 4.1
- Micro USB 2.0
- aGPS, GPS, Glonass
- Headphone Jack
- Qualcomm 8905 Dual-Core 1.3 GHz Chipset
- 4” QVGA Colour Display
- 2MP camera
- 4GB ROM, 512 MB RAM (Expandable via microSD)
- FM radio
*Network bands in regions may be different, depending on the mobile operator and your location. Upload and download speeds also depend on the mobile operator.
Available storage is less due to phone software. Battery times (talk time, standby time, and more) are based on 3G and are subject to network and phone usage. Note: Specifications are subject to change without prior notice.
About Cat devices and accessories:
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides boundless experience with robust mobility.
To find out more about what Cat phones and accessories are made of, visit www.catphones.com.
About Bullitt Group
Bullitt Group helps global brands extend their product portfolios into new categories, particularly in the connected devices market. We design, manufacture, market and sell products under license for our brand partners.
Since its formation in 2009, Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 70 countries across the globe.
Bullitt is the global licensee for Cat (Caterpillar Inc.) and Land Rover for mobile phones and related peripherals.
Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), Charlotte (USA) and Singapore.