Targeting the exceptional

When you create products to please everyone, you’re forced to compromise. We take a more precise approach, partnering with category-leading global brands to create innovative technologies for those people who are the exception not the rule.

We design, develop, and produce connected devices and software services that help exceptional people go further and achieve more in their life and work, including rugged smartphones that stand up to the world’s toughest elements.

Innovation follows insight

Every product, piece of software and online community that we create is based on a deep understanding of our customers’ needs. Whether it’s construction workers, surveyors, electricians and plumbers, artists, designers, skiers or sailors – we develop insight into their lives to deliver innovative solutions to their biggest questions.

We make unexpected connections

Our expertise lies in our ability to build relationships and assemble world-class talent across the entire connected device value chain.

From insight to manufacturing and through to customer support – we bring together ambitious teams of experts from diverse fields, with a commitment to delivering exceptional quality.

Working with category-leading global brands, we develop products and services that optimise user experience – applying proven technologies in new ways to deliver real benefits that redefine what connected devices can achieve.

We partner with data providers and sophisticated research teams to identify target groups, understand their needs and find opportunities.

Insight

We use our unique insight to identify and partner with category-leading global brand partners who are aligned to our target customer groups and whose brands can help bring our products to market on a global scale.

Brand Selection

We work with leading product and industrial design agencies to turn insight into innovation and bring initial ideas to life.

Concept Design

We have an iterative, whole system approach to product development, partnering with everyone from product designers, to engineers and business planners.

Development

Long standing relationships with leading ODM manufacturing partners in Asia, such as Compal, SimCom and Leadsky allow us to scale production to the mass market while retaining exceptional quality.

Manufacturing

We operate diversified multi-channel distribution via distributors, retailers, online channels, global logistics partners, and over 50 mobile operators worldwide.

Distribution

We work with local and global marketing partners to plan and activate bespoke brand marketing plans, building communities and customer loyalty for our branded products.

Marketing

We have local partners who provide enhanced customer service and after sales support through 40 locations globally. This network continues to grow as our customer base develops globally.

Support

We listen carefully to our customers at every stage of production, with feedback helping us to refine products and develop new innovations.

Customer Feedback

Think globally, act locally

Through our global network of partners, we create connections that others don’t and deliver experiences that others can’t – helping meet the unique needs of exacting customers.

Creating specialist teams for each product, we bring the right people and talent to bear on each project, encouraging them to think big, work flexibly and deliver fast. We work in close partnership with teams across the world and drive every stage of the production process.

We’ve built deep expertise across the entire mobile phone and connected device value chain and have a track record in delivering for our brand partners while making new technologies accessible to consumers around the world.