Land Rover Explore, The Outdoor Phone Unveiled at ISPO 2018
Durability, connectivity, location apps and battery life to make the most of the great outdoors.
29th January 2018, ISPO Munich: Land Rover and Bullitt Group have unveiled the Land Rover Explore Outdoor Phone, designed for people who live for adventure and need a phone that can survive whatever it’s put through.
The Land Rover Explore smartphone features enhanced durability and a powerful battery that won’t cut the day short, in a sleek design that is suitable for the office or enjoying the great outdoors.
Its core functionality can be adapted to suit any situation by attaching hardware packs while on the go – each providing additional features – to enhance any adventure by enabling owners to go further, and stay out longer. The included Adventure Pack can replace the need for a separate GPS device with its powerful GPS patch antenna, additional battery and premium topographic mapping with Skyline augmented reality courtesy of ViewRanger.
The Land Rover Explore withstands everyday use outdoors. It is drop tested, can survive underwater (including salt water) and can cope with extreme temperatures and temperature changes. This level of protection ensures the device can cope with heavy downpours or a muddy trail and will continue to work and keep users connected at all times.
Designed in close collaboration with Land Rover, the smartphone takes key design cues from the Land Rover Discovery. Taking inspiration from the front grill design through to the headlamp architecture and even the knurled finish of the interior dials, it elegantly reflects the essence of the Land Rover brand.
Joe Sinclair, Director of Branded Goods and Licensing for Jaguar Land Rover said: “We are excited to be collaborating with Bullitt Group to create the smartphone that we’d all like to own. A perfect combination of design and functionality that embodies the Land Rover DNA and enables customers to be outdoors for longer, with the confidence to go further.”
Peter Stephens, CEO of Bullitt Group, global mobile licensee for Land Rover commented: “Building on our leadership in the rugged mobile market, we see the growing customer dissatisfaction with the fragility of their mobile phone and the poor battery life in particular, preventing them from using their mobile for key parts of their day to day life. The Land Rover Explore embodies everything we know to create a device perfectly suited to any outdoor activity, whilst retaining a sleek design. We are excited to see how and where the Land Rover Explore enhances our customers’ outdoors adventures.”
The Land Rover Explore makes its debut at ISPO (Hall A1, Booth 314), the world’s largest outdoor and sports Trade Show in Munich, January 2018. At the show and in partnership with ISPO Open Innovation, interested visitors are invited to apply to become one of the first to test a device when available. In addition, the Land Rover Explore Outdoor Phone has been named as a Winner in the 2018 ISPO Award in the Outdoor Tools & Equipment category.
It will also be on show at Mobile World Congress in February and the Geneva Motor Show in March 2018.
The Land Rover Explore launches with the Adventure Pack, bringing GPS handheld capabilities to the smartphone straight out of the box with an MSRP of €649 / £599. It will be available to order from April 2018 via www.landroverexplore.com and selected retailers and operators including Cotswold Outdoor and Snow + Rock in the UK, Sporthaus Schuster in Germany and AS Adventure in Belgium.