Bullitt Group, the global leader in award-winning, rugged mobile phones, has agreed to a long term, exclusive global strategic brand partnership to develop and market rugged mobile phones bearing the iconic Motorola brand.

“This is a unique strategic alliance, as it allows Bullitt to apply its expertise to the Motorola portfolio of products.” says Dave Floyd, Bullitt Co-Founder. “Motorola invented the mobile phone and remains one of the most iconic brands in the world. To be entrusted by Motorola to create a portfolio of Motorola branded rugged phones, bears testament to the exceptional business we have built at Bullitt over the last 11 years.”

“Bullitt has distinguished itself as a leader in rugged mobile. These devices have broad appeal, from outdoor enthusiasts and adventure seekers to consumers who just want an ultra-durable phone. We look forward to working with Bullitt to ruggedize our products, allowing the Motorola brand to be present in a new and growing segment of Mobile phone users.”  said Dave Carroll, Executive Director Strategic Brand Partnerships at Motorola.

Both Motorola and Bullitt have innovation in their DNA and will combine expertise to reach a new segment of consumers. As smartphones are used everywhere, there is more demand for devices that can cope with the stress of day to day life. The portfolio of Motorola branded rugged phones will complement Motorola’s growing family of innovative products. Details of the Motorola rugged mobile phones will be announced later this quarter.

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